HeForShe launched in Sweden

On 18 June, the United Nations global HeForShe campaign for gender equality was launched in Sweden. The objective is to show that gender equality is not a women’s issue, but an issue for women and men alike. Prime Minister Stefan Löfven’s message was that more men need to take a stand for gender equality and that he will personally take the lead and implement a broad agenda for greater gender equality in Sweden.

  • Prime Minister Stefan Löfven

    Prime Minister Stefan Löfven

    Photo: Martina Huber/Government Offices

  • Phumzile Mlambo-Ngcuka

    Phumzile Mlambo-Ngcuka, United Nations Under-Secretary-General and Executive Director of UN Women

    Photo: Martina Huber/Government Offices

The Government is now focusing on three measures in gender equality work: gender-equal working conditions, more women at the top in business and the public sector, and gender-equal health.

“Few areas in society have such great potential for development as gender equality. A vital part of Sweden’s success story, its growing economy and Swedes’ personal freedom has been that regardless of gender, people can increasingly work, get an education and make their voices heard. Now it is important for this success story to continue,” says Mr Löfven.

Leading representatives of the UN, the business sector, trade unions, civil society and responsible ministers discussed the topic ‘What responsibility do men have in promoting greater equality between women and men?’.

Those participating in the launch included Prime Minister Stefan Löfven, Executive Director of UN Women Phumzile Mlambo-Ngcuka, Minister for Children, the Elderly and Gender Equality Åsa Regnér and Dr Denis Mukwege.

“We have ensured that the Government Offices is gender-equal in terms of the politically appointed positions and we are now moving forward to build the world’s first gender-equal government administration,” says Mr Löfven.

The Prime Minister emphasised that gender equality is first and foremost a matter of the equal worth and rights of all people. But it is also a means of increasing growth, productivity and employment.

“Increased gender equality is a tool in the Government’s employment agenda to achieve the lowest unemployment rate in the EU. Gender equality is as ethically right as it is economically smart. For this reason it is the way forward for Sweden,” says Mr Löfven.