The Digital TV Commission's final report

Between 2004 and 2008, Sweden was one of the first countries in the world to switch out the technology; doing so directly or indirectly impacted just over 4 million households. We learned a lot, including that the four most important factors of success are: - Collaboration - switchover implementation was based on a successful collaboration model and included the following main players: the Digital TV Commission, Teracom, SVT and TV4. - Trademark - the joint "digital TV switchover" trademark helped create focus and clearly communicated a unified project. - Information model - the campaign framework consisted of direct mail, advertising and local meetings; the campaign was gradually introduced on a local level throughout the country as the switchover reached new areas. - Strategy for switching off - the model entailed gradual switchover throughout Sweden, which enabled information initiatives to be locally adapted and for product offerings to be developed on a continuous basis.