Ann Linde presented the Government’s Music Export Prize for 2017
The Government’s prize for extraordinary services to Swedish music exports in 2017 was awarded to the artist and songwriter Noonie Bao. The Government’s 2017 Special Prize for long-standing contributions to Swedish music exports was awarded to the world-class conductor Herbert Blomstedt.
"Sweden continues its tradition of delivering world-class songwriters. I'm especially pleased to see Noonie Bao breaking new ground and helping to spread a positive image of Sweden as a gender-equal, creative and innovative country," says Minister for EU Affairs and Trade Ann Linde.
Today, 1 June, Minister for EU Affairs and Trade Ann Linde awarded the Government's Music Export Prize for 2017. The prize aims to draw attention to an artist who, during the preceding year, has contributed to Swedish music export successes and to a positive image of Sweden.
Noonie Bao received the 2017 prize with the following citation:
When Jonnali Parmenius debuted six years ago, we heard a singular kind of pop music. Under the artist name Noonie Bao, she performed enchanting tracks that seemed both immense and intimate in the same breath. They encapsulated not only the immediate but also colour, feeling and intimacy. But her own career is small compared with the music she has made for other artists. What started as collaborations with Avicii, Tove Styrke and others grew over the years into something that became pure dynamite in 2017. As one of the composers of 'Stay' by Zedd and featuring Alessia Cara, she not only topped the US radio charts but also other charts around the world. It has – together with other hits from the same year that she was involved in creating, such as 'Final Song' with MØ and 'Alone' for Alan Walker – been streamed more than one billion times. This year's Music Export Prize goes to one of the biggest Swedish hit-makers of today – Jonnali Parmenius – or as she styles herself, Noonie Bao.
"I'm touched. Thank you so much! I'm lost for words. It's about being true to yourself and carrying on doing what you believe in and what you like," said Noonie Bao.
The other nominees were: Zara Larsson, Amon Amarth, Ali Payami and Yung Lean.
The 2017 Special Prize is awarded to Herbert Blomstedt for his long-standing commitment to spreading Swedish music abroad. The motivation was as follows:
With his calm charisma, his insightful interpretations and his dedication to classical music, Herbert Blomstedt enchants both audiences and musicians. For more than half a century he has spread Swedish and Nordic orchestra music beyond the country's borders. The most renowned orchestras in Berlin, Paris, London, Tokyo and San Francisco have queued up to perform Stenhammar, Berwald, Nielsen and Sibelius together with the world-class conductor from Sweden.The fact that he celebrated his 90th birthday last summer is no hindrance. Conductor Herbert Blomstedt loves and lives for music and continues to tour throughout the world. For this untiring and unending love, Herbert Blomstedt is awarded the Government's 2017 Special Prize for achievements of particular importance to the internationalisation of Swedish music.
The award ceremony was followed by a panel debate with representatives of the music industry on the theme of Swedish music innovations and with musical entertainment by the duo VAZ.