Jennie Nilsson to attend food exhibition in Berlin to attract more tourists to Sweden
On Friday 17 January, Minister for Rural Affairs Jennie Nilsson will open the Swedish stand at International Green Week in Berlin, the world’s largest food exhibition for consumers. For the third year in a row, a Swedish stand will be in place, showcasing food and beverages from more than 20 Swedish producers. On the same day, Ms Nilsson will also meet a large number of ministerial colleagues from around the world and showcase Swedish food and beverages for German consumers.
“An important part of the food strategy to increase Swedish competitiveness is to market Swedish food and beverages internationally. Green Week has become an annual event and an important platform for showcasing the Swedish food miracle and increasing the attraction of Swedish food internationally. Germany is an important market for Swedish food exports and Green Week in particular contributes to arousing interest in Sweden and attracting more tourists to visit all parts of our country,” says Ms Nilsson.
International Green Week in Berlin is one of the world’s leading consumer exhibitions for the food, agriculture and gardening industries and is therefore an important and central forum for everyone working in the food and tourism industries. The exhibition is held annually and attracts 400 000 visitors, approximately 85 000 of whom work in the industries and 3 000 are journalists. During the 10 days of the event, visitors will sample food and beverages from all over the world. A total of 1 800 businesses and countries will have stands at the exhibition.
“In addition to being the world’s largest food exhibition, Green Week is also an important arena for agricultural policy. I look forward to meeting my colleagues from the EU and a large number of other countries to discuss opportunities and challenges for the agricultural and gardening industries,” says Ms Nilsson.
Ms Nilsson will open the Swedish stand together with Ambassador Per Thöresson and Director-General of the Swedish Board of Agriculture Christina Nordin. The Swedish Board of Agriculture is tasked with designing the Swedish stand and implementing Swedish participation at the exhibition. Its task is part of the work being carried out within the framework of the Government’s food strategy action plan.
Journalists are welcome to participate during parts of Ms Nilsson’s visit. For more information or interview requests, please contact Simon Andersson.