Expo 2025 – Osaka, Japan

Major potential for Sweden and Swedish businesses at World Expo in Japan

“Our participation at Expo 2025 will help create business opportunities for Swedish companies and boosts new investment in Sweden. It will strengthen the brand of Sweden and the Nordic countries in Japan, which is a key market and partner in an increasingly geopolitically challenging world,” said Minister for International Development Cooperation and Foreign Trade Benjamin Dousa.

• Expo 2025 Osaka (business-sweden.com)  - external website,
• The Nordic Pavilion EXPO 2025 Osaka Nordic Circle  - external website,
• World Expo 2025 – Osaka, Kansai, Japan (or.jp)  - external website,
• Report: Strategy for Sweden’s trade, investment and global competitiveness

Focus on Sweden on 14 May

The focus was on Sweden on 14 May, our “national day”. HM The King led the official Swedish delegation, and the Government was represented by Mr Dousa. The delegation also included representatives of the Swedish business sector, Swedish government agencies, academia, the research community, and creative industries.

The agenda for the day included an official celebration together with the Japanese host organisation, a large business seminar, and various activities to promote Sweden. Approximately 25 million people visited the World Expo, of whom an estimated 1.6 million visited the Nordic pavilion.

About Expo 2025

Universal World Expos take place every five years and last for six months. Around 150 countries and a number of international organisations will take part in World Expo 2025 in Osaka. Expo 2025. Japan has previously hosted World Expo in Osaka in 1970 and Aichi in 2005.

The next World Expo will be held in Riyadh in 2030.