Trade and investment promotion

The purpose of Swedish trade and promotion policy is to promote Sweden’s economic interests and the image of Sweden abroad, to facilitate exports and imports and encourage trade with other countries.

News about trade and investment promotion

  • Minister for Foreign Trade started the building of Sweden’s pavilion for Expo 2020

    Photo: Expo 2020

    On October 8, Minister for Foreign Trade Anna Hallberg took part in the ceremony to mark the official start to the construction of Sweden’s pavilion for Expo 2020 in Dubai. Instead of the traditional turf cutting, Ms Hallberg planted trees during the ceremony. The forest plays a central part in Sweden’s participation and the tree-planting ceremony was in line with the theme of the Swedish pavilion – ‘The Forest’ – and the ambition to build entirely in wood to show alternative sustainable construction methods and minimise the climate impact of the pavilion. In close cooperation with Swedish companies, Sweden will take part in Expo 2020, which runs from 20 October 2020 to 10 April 2021. Expo 2020 is one of the Government’s most important initiatives in the area of export, investment and tourism promotion.

  • Norstedts Agency wins 2018 Cultural and Creative Industries Export Prize

    Photo: Erica Kanold/Government Offices

    The Government’s 2018 Cultural and Creative Industries Prize was presented Wednesday, 2 October, by Minister for Foreign Trade and Nordic Affairs Anna Hallberg. The Prize was awarded to Norstedts Agency for the Millennium series.

Content about trade and investment promotion

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